Terms Of Service
Copyright Information © Craig Waterfield and CraigWaterfield.com, 2016. Unauthorized use and/or duplication of this material without express and written permission is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Craig Waterfield and CraigWaterfield.com with appropriate and specific direction to the original content. Any sort of reproduction is permitted only when indicating.
Trademark Information ® All trademarks and trade names are trademarks or registered trademarks of their owner(s), or its affiliated companies or are the trademarks of their respective owners. The display of trademarks or trade names on each of the Websites does not convey or create any license or other rights in these marks or names. Any unauthorized use of these trademarks and trade names is strictly prohibited. All information contained on this website is provided for your convenience only.
Non-contract Projects 50% deposit upon agreement of quote, and 50% on completion. If our client is not satisfied with the quality of our work, the contract can be canceled. No refunds on deposits. Craig Waterfield and client must work together to complete the project in a timely manner. We agree to work expeditiously to complete all outlined pages no later than specified date.
Craig Waterfield or Craig waterfiedl.com retains copyright to all preliminary designs, sketches, comps, and mock-ups including photography, video and audio unless otherwise stated. Native files remain the property of Craig Waterfield. Sharing of files is allowed on condition that all work produced on our equipment with our personal tools remain the copyright of Craig Waterfield unless otherwise stated (see Authorship/Concept of Originality/Intellectual Property Law).
If a Client cancels a project before it’s finished, Procreator retains the copyright to the unfinished, revised chosen design, unless specifically agreed upon.
Contracted Projects © Copyright to the finished assembled work of web pages produced by Craig Waterfield is owned by Craig Waterfield until final payment is received. Upon final payment of this contract, the client is assigned ownership rights to the website including the design, graphics, and text contained in the finished assembled website. Rights to graphics, source code, work-up files, are transferred to the client, and remain the sole property of the client unless otherwise stated.
Craig Waterfield and its subcontractors retain the right to display graphics and other Web Design elements as examples of their work in their respective portfolios.
It’s important for clients to ask the right questions when choosing a designer. To help, here I answer some of the most frequently asked questions I receive. If there’s anything else you want to know, or for additional explanation, feel free to get in touch.
Frequently asked questions about hiring me
- How much does identity design cost?
- What does the cost include?
- Such and such charges less than you. Can you match them?
- How long will the project take to complete?
- Can you start right away?
- What’s involved in the design process?
- What exactly do I receive when you send initial design ideas?
- What filetypes do you provide?
- Do you create style guides for your brand identities?
- How much of your project research is based upon client competition and their identity designs?
- Can we talk on the telephone?
- Can you offer help with stationery printing?
- How do you accept payment?
- Will you use current trends for my design?
- Will you feature my new brand identity in your portfolio?
- Can you recommend any other graphic designers?
An obviously important question, but one that can’t be answered without specific details about the design project. Every company is different, so it makes sense to tailor a quote to individual needs.
Pricing varies depending upon a large number of factors. Take the size of the company as an example. A small-sized enterprise might have just one person responsible for identity usage, whereas a large multinational might require an exhaustive documentation analyzing the competition, exploring a wide range of strategic variations, and arriving at a set of branding guidelines.
Comparing the design profession to any other is by no means exact, but the, “How much for a logo?” question is kind of like asking an estate agent, “How much for a house?”
The cost includes a significant amount of time, which spans over days, weeks or months, depending on the complexity of the job. For more details about exactly what happens behind the scenes, read our Terms Of Service.
Design is not a commodity.
Just as a client chooses a designer, the designer should choose the client. It’s up to the designer to work with those who value the service provided. My satisfied client list is extensive, and you can read some testimonials here.
At the beginning of each project the designer and client will set some delivery time frames, such as when initial ideas are to be expected, and how long possible revisions may take. As each project is different, we wait until learning about client needs before providing a deadline. Depending upon complexity, identity projects can last from a few weeks in length to upwards of six months.
It’s possible, but not likely. I need to pay close attention to my current clients and their ongoing projects. Taking on too much work at once will adversely affect the outcome.
You can read about the steps involved in our design process.
We will normally send clients a PDF file with logos shown over a number of pages. We display the designs in a variety of formats, such as in 100% black, a softer gray, reversed on a dark background, and possibly using a distinctive colour scheme (although colour is often left until the latter stages, once the idea has been finalized).
Adobe Illustrator (.ai) or Encapsulated PostScript (.eps) are the main filetypes provided. The brandmark will be in vector format, which means it can be scaled to any size necessary without loss of quality. From either of these files, and with the proper software, the client will be able to create any other filetype necessary (.jpg, .png, .gif, etc.). I’m more than happy to help with specific file requests, and will answer questions if clients are in any way unsure.
Providing a style guide is certainly an option, and is dependent upon individual client needs. If only one person is responsible for using the design, a style guide is much less important than if the client is a 500 person strong organization. Guides are supplied as a PDF file, and can be from a single page in length to upwards of 10 pages. They contain usage instructions, such as colour codes, minimum reproduction size, correct page positioning and isolation areas.
A great deal. Evaluating the competition is a necessary part of the process, and should be expected from any graphic designer. Even though we research client competitors for every project, some clients choose not to have this stage documented and supplied, thus saving money.
Absolutely. Please feel free to contact us between 9am and 4pm from Monday to Friday (except during weekends and holidays).
Yes. We have extensive experience dealing with commercial printers, and am more than happy to offer advice about how clients can save money.
With most design projects, we request a 50% down payment prior to scheduling the work. All details are included in an initial invoice, and the remaining 50% is payable upon completion of the project, prior to supply of original artwork.
If you are booking hourly, half day, or full day
Trends show where we’ve been, and can give a glimpse into where we’re going. We don’t, however, create designs based solely upon trends. The brandmarks we create are intended to last the duration of clients’ businesses—not to look trendy.
Procreator reserve the right to showcase designs in my promotional work, but it’s not guaranteed all will be included.
Absolutely. With some details of the project we can refer people to a designer we think is a good fit (for identity projects, web projects or others).